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The domain midsouthshelters.com had the following on the web site, "Thank you for visiting our website." We observed that the website said " We know that the safety of our families is one of the most important responsibilities given to us, you will see the quality of our shelters are built with you and your familys safety in mind." It also stated " Please call us for a free quote on a shelter. We accept Cash, Checks, Money Orders and Paypal There will be a 3 charge for all Paypal payments. Create your own unique website with customizable templates." The header had storm as the highest ranking keyword. This keyword was followed by shelter, tornado, and concrete which isn't as urgent as storm. The other words the site used was metal. fiberglass is also included but could not be seen by search crawlers.